Hey girls! Today we’re going to discuss the importance of branding your website. In a world of DIY websites, with hundreds of pre-built themes available online, why do you need to learn how to code? The problem is right there – everyone else is doing it themselves, everyone else is also downloading those pre-built themes. One of the most aspects of a successful business, which I’m sure a lot of you will agree, is standing out.
How do I stand out then?
This is a simple question with a very complex answer. Other than having a good product/service, customer service, another way you can stand out above your competitors is a good branding. Good branding leads to credibility and trust. Make the forefront of your business look like you’ve invested some money in to it, so that others may spend their money on you. Would you trust a business that runs on WhatsApp and look like they have a logo done on WordArt? You can never be too sure they’re a legitimate business in a world where online communication and payments are basically the backbone of many businesses. So how can you make your branding stand out? Invest in having a good logo created, or a branding class! Once you have your brand, you can now start branding your website.
Branding your website
How to extend your brand to your website
Now that you have a brand and a kickass social media account, the next step is to extend it to your website. There are so many pre-built themes out there, and now you need it to reflect your brand through:
- Design elements
The main idea is consistency. Think of your brand as a guideline, a set of rules that you should apply to any aspect of your business when it comes to its design. This just means, always use the same font, always use the same colours. This ties up your business as a complete and coherent whole.
What you should do next is to customize the theme to fit your brand. For example, look how we transformed the free Shopify theme Debut into something that would suit a bakery brand. No backend coding involved, just frontend CSS! The fonts and colours have been changed to reflect the femininity of the brand, design elements (in this case, the leaf design) has been incorporated not just in the logo, but throughout the page as well. It isn’t apparent that you’ve actually based it off the original theme at all! A default theme can have a million different looks to help you stand out from the crowd!
If you have an existing website and business, do a quick scan through and ask yourself these questions:
- Are the fonts used in your collaterals (name cards, packaging etc) all consistent? It may sometimes be weird to use the logo font in regular text, so don’t worry if it isn’t used anywhere else.
- Are your font combinations consistent across your name cards, website and packaging? Think of headings, titles and body text.
- Are you using your brand colour consistently across your material? Does your Instagram feed reflect your brand? If your brand colour is green, try using the same shade of green in headings or text. If possible, try to have the shade of green in the image somewhere!
- When visitors transition from 1 medium to another (eg. Instagram to website, name card to website), does it look like a continuous journey or does it look like they’ve hopped from 2 completely unrelated businesses?
A good trick is to put all your material together. Place your packaging, name card, have your website open on your laptop side-by-side and see if they look unified! You can almost tell immediately once they’re next to each other.
Do stay tuned to more tips, tricks and resources we have for you business gals out there! If you have a burning question, issue or problem, feel free to drop us an email and we’ll even make a blog post out of it!