One of the first few things you should consider when developing a brand is colour. Colour is one of the most important aspects of a brand, because it is a reflection of what you do, who you will appeal to and how people will remember you. Everyone just knows and remembers Cadbury purple and Tiffany blue. Coming up with a set of colours for your website colour scheme off the top of your head, from a database of 16 million colours is not easy.

Figuring out your brand colours is also very stressful; you need to consider who your target audience is and their perception on the use of the colours. One of the tools you can do to help you with this is the Adobe Colour Wheel. Simply upload your favourite image, and the system automatically pulls out the best colours for you in a nice palette!

Adobe Colour CC

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